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Marketing Plan

Bryan & Siobhan Ulnick

The Ulnick’s are among the most successful real estate partnerships in coastal orange county and bring over 35 years of real estate experience inclu...

The Ulnick’s are among the most successful real estate partnerships in coastal orange county and bring over 35 years of real estate experience inclu...

Oct 3 8 minutes read

The following is an Overview of the Ulnick Group’s Marketing Campaign. For a detailed Listing Presentation for your specific property, please contact the Ulnick Group directly.

Preparation for Marketing Launch

Professional Photography Session
Filming for Video/Virtual Tour
Professional copywriting for property brochure and MLS description
Production of a high-end property brochure
Prelaunch campaign to sphere of influence and local REALTORS®
Begin weekly email reports from our exclusive Berkshire Hathaway HomeServices program, Online Seller Advantage

Introduction of your home to the brokerage community

Berkshire Hathaway HomeServices California Properties Office Meeting
Multiple Listing Service – market listing with international agents
Send to Berkshire Hathaway HomeServices California Properties agents subscribed to Pre MLS email list
eMarket Just Listed Announcement to the industry & top agents throughout Southern California
Catered Broker Preview – event style
Promote listing to top buyer’s agents immediately

Introduction of your home to the public

Submit to “Listing of the Day” on company social media sites
Enhance/showcase listing on
In Focus, Orange County enewsletter – Featured Listing
Schedule Open House Event with invitations

Sweeping Online Exposure

Berkshire Hathaway HomeServices California Properties has an aggressive online strategy. Now that 92% (National Association of Realtors®,, 11/3/14) of all buyers are searching the internet first, it is important to highlight your home online. To get your property extensive exposure, and attract multiple competitive buyers, we will syndicate your home to more than 900 sites. The following noteworthy sites will feature your home locally, nationally, and internationally.

Property Website

Your home will be featured on its own property website with a gallery of photography and virtual tour.

Agent Website

Your home will be featured on my personal site and promoted on my social media outlets.


Virtual tour promoted on Berkshire Hathaway HomeServices California Properties’ Youtube channel.

Your home will be marketed on Berkshire Hathaway HomeServices site. Berkshire Hathaway HomeServices California Properties has nearly 3,000 Sales Associates located in 60 offices spanning from the Central Coast all the way down through Southern California. Anyone searching for properties on any of our sales associate’s sites will also be able to locate your home.

As one of the top 5 brokerages in the nation, your listing will be syndicated to our national site. Over 7.7 million visits to site in 2014.

Linked to, showcases prestigious homes like yours in surroundings worthy of their stature. featured property status, showcase membership

Custom headline and description on Search Results and Listing Details pages, all phone and email leads send directly to your agent, up to 36 color photos, gold showcase banner on your listing. Over 23 million consumers per month.

Luxury real estate website features the most multi-million dollar properties.
#1 in searches on, and
Over 208 visiting countries and 16 million page view per month.

Your home will be marketed on World Properties which is a site with international exposure and recognition. Searchable in nine languages, this site attracts home seekers from 139 countries across the globe – and a crossroads for more than 800,000 real estate professionals worldwide.

We have an elite membership to display all our listings in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors, as well as Mansion’s Global audience of real estate purchasers and browsers. Listings are globally searchable and have powerful filters that allow users to refine their search. Featured on,,,,,, Mansion Global English, Mansion Global Chinese, and Mansion Global Spanish.

Trulia attracts more than 55 million unique house hunters every month, the majority of which comes from mobile devices.

Over 70 million unique visitors each month.


Orange County Business Journal

Distribution: 20,719 including residents in coastal & gated communities in Orange County
Publishes Monday

OC Register, OC Homes

280,000 circulation; Real Estate section of OC Register
Available in digital online format

OC Register community paper Featured Property

Saddleback Valley News, Rancho Santa Margarita News – Canyon Life, Irvine World News, Sun Post
Available in digital online format

LA Times – Orange County distribution

150,000 distributionOC paid LA Times subscribers (East & West Zone)
Available in digital online format

Coastal Real Estate Guide

40,000 distribution along the coast
Inserted in the Newport Beach Independent and Laguna Beach Independent

LA Times – Los Angeles distribution

Westside region

MLS Caravan

Market listing to 4,500 Los Angeles based broker and agents
Publishes Tuesday

Wall Street Journal

Full color ads within Distinctive Properties and Estates section of Mansion
National run in print edition

Magazines Prestige & Unique Homes Magazines

Exclusive to Berkshire Hathaway HomeServices agents
Prestige distribution 20,000- direct-mailed to affluent U.S. consumers, including individuals with a net worth of $25 million and higher plus domestic and international airline lounges.
Prestige is inserted in its entirety into the full run of Unique Homesmagazine.
Unique Homes distribution 40,000 plus subscription and newsstands both domestically and worldwide.

Unique Homes China Edition

Premier luxury magazine including high-end properties from the United States and China.
Distribution 8,000 to select list of affluent Chinese in the major cities including Beijing, Shanghai, Hong Kong plus Taiwan and Macau
15,000+ and growing digital distribution

Dream Homes Magazine

38,000 distribution for two months
40,000 digital distribution per issue

Variety Magazine

Market to the entertainment industry.

Riviera Magazine, Orange County

Circulation 40,000; Readership 144,000
50% Direct Mail, 20% Luxury Hotels; 10% Digital Distribution

Front Cover and Feature Stories

Orange County Register – submit for feature online story
Daily Pilot – submit forfeature print story
LA Times – submit forfeature print and/or online story
Coastal Real Estate Guide – submit forfeature print/or online story

Direct Mail

Custom Color Cards ***JUST LISTED*** will mail out first week of listing
to homeowners in and around San Clemente, Dana Point, Laguna Niguel & Laguna

Promote Property Daily

Furnish you with weekly progress reports on number of showings,
advertising (Internet & Print) and monitor all listings and Sales in your
neighboring area.

Proven Track Record

Among top 1 % Listing & Selling Agents in Orange County
Recognized by our Clients as being Accessible and Professional
Proven Track Record with Over 35 Years Real Estate Experience
Hassle Free Listing Agreement
Competitive Commission Rates
Massive Marketing Budget Dedicated To Getting Your Home Sold
Personal Customer Service
Awarded Berkshire Hathaway Luxury Homes Division
Awarded Prestigious Legend Award Of Over 10 Years Chairman’s Circle

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